DOGMA MICRO HORIZONS

001: The Scene Economy
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Playbook

Eight shifts in what consumers expect, want, and do.


Old World
New World
1. How content hits you:Interruption→
Immersion

2. What the audience does:Spectator→Investigator

3. How aspiration works now:Distance→Intimacy

4. How trust is earned:Institution→Credentialing

5. How the brand thinks:Campaign→Universe

6. How content travels:Delivered→Found

7. How success is structured:Launch→Chapter

8. How attention is measured:Impressions→Gravity




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