DOGMA MICRO HORIZONS

001: The Scene Economy

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The Numbers

The data makes one thing clear: micro-drama has moved from cultural curiosity to commercial force, reshaping how audiences watch, engage, and spend time with stories.

$11 billion

Global micro-drama revenues in 2025. The format generates nearly twice the revenue of FAST streaming channels. (Omdia)

43%

Higher reach on TikTok for videos over 60 seconds vs shorter content. The algorithm now rewards narrative depth. (The Business of Fashion ‘State of Fashion’ 2026)

75 million

Views in the first week for Issa Rae's Screen Time on TikTok (the platform's highest-ever seven-day watch time for any series).

83%

Of global micro-drama revenue comes from China. The format was invented, stress-tested, and scaled there first. The West is playing catch-up. (Omdia)

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